Importance of Sampling design in market research

What is the importance of sampling in research? What are the sampling methods? Sampling is a crucial and indispensable part of market research. This blog is to understand the importance of sample design in market research Introduction to sampling design You can study the entire population, which will be hard when the population is large. If there are only two […]

Ashit Market Research 7 min read

Rules for conducting primary market research in India

Planning to conduct a primary market research study in India and are confused about how to conduct it? What are the things to keep in mind while conducting market research in India? Are you finding issues with your data due to the under-representation of sample coverage? In my market research career, I have received requests for a proposal (RFQ) for […]

Ashit Market Research 5 min read

Ashit Tewary – Market Research Consultant

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