Importance of Sampling design in market research

What is the importance of sampling in research? What are the sampling methods? Sampling is a crucial and indispensable part of market research. This blog is to understand the importance of sample design in market research Introduction to sampling design You can study the entire population, which will be hard when the population is large. If there are only two […]

Ashit Market Research 7 min read

What is primary and secondary market research?

This blog is for those who would like to understand the types of market research. Market research can be primary or secondary research in nature Let’s take an example to understand these approaches. Suppose, you are planning to buy a new mobile. How do you go about it? You check online for new launches. You seek opinions from your friends. […]

Ashit Posts 5 min read

Ashit Tewary – Market Research Consultant

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