Our Promise
Professional approach
Protocol and infrastructure
Quick turnaround
Consumer behavior is changing.
Companies are adapting to this change and so is marketing research
1. Pen & paper data collection to android based scripts.
2. Face to Face data collection to online medium
3. Interviewer assisted to self-administered format, etc.
The basic fundamentals of the research approach remain the same and we strongly adhere to the protocols
Research instruments
Research instruments are aligned to information areas and hypothesis
Client to sign-off on research instruments before closure
Field Briefing
Top-down approach for briefing.
Protocol in place to ensure consistency in data collection
Pilot
Mock calls and pilot before actual fieldwork
Quality Control
On-field and post fieldwork quality control
Respondent checks and data validations, etc
Data Checks
Data is assessed for outliers and straight line responses
Research instruments should value the respondent’s time.
It should meet the research objectives, be specific, appropriate length, and not result in respondent fatigue.
Market Research Methodologies
Quantitative Research
Qualitative Research
Secondary Research
Integrated Market Research Approach
A single methodology may suffice in some type of studies.
Integrated market research approach (Primary and secondary market research) enables to provide greater insights and insights to drive strategy
We use various quantitative data collection methods
Face to Face interview has reduced but still majority of the survey in non-metro and rural are F2F
Telephonic interviews are conducted whenever we have a respondent database
Online interviews can be conducted in major towns in India among the upper socio-economic class
Other Services
PowerPoint Report
Dashboard & Analytics
