Global Market Research 2020 by ESOMAR, provides details of Top 50 Market research companies for 2019. Categorization of Market research companies by ESOMAR ESOMAR has categorised the companies into the following segments: Consulting Firm – It excludes services such as Business Process Optimization, IT/Technology integration or tax, accounting, and legal. Digital Data Analytics – Primarily Online Analytics or Web Analytics […]
What is the importance of sampling in research? What are the sampling methods? Sampling is a crucial and indispensable part of market research. This blog is to understand the importance of sample design in market research Introduction to sampling design You can study the entire population, which will be hard when the population is large. If there are only two […]
Market research is used in multiple contexts. Are you aware of the various facets of market research? Read this article to know more about market research. This article will be useful for marketers, market research enthusiast, those looking to increase their awareness about this topic Marketing Introduction Market research is a term that is used very loosely. The role of […]
The blog is for those interested in understanding the performance of primary market research majors like Nielsen, Kantar, and Ipsos in 2020 and the trends post COVID’19. COVID’19 had a great impact on the business and the manner in which business will be conducted in the future. Let’s understand the performance of primary market research majors like Nielsen, Kantar, and […]
How proactive is your organization in conducting marketing research? Is your marketing research interventions timely or without forethought? This article delves into the practices in marketing research intervention. Some surveys are scheduled on-time while some happen after a considerable gap. Let’s understand this better Marketing research Marketing Research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative […]
Are your internal market intelligence reports unable to generate new ideas for B2B activities? Are you seeking fresh ideas? Conduct B2B market research to build your marketing strategies. This article is for those who are looking to conduct B2B market research to assesses market potential, understand b2b customers, supply partners, etc. I am sharing my experience in the consumer market […]
Are you engaging mystery shopper for your business management and customer service improvement activities? Have you briefed the agency conducting the mystery shopping adequately? Are you getting the desired results? I have observed clients have a clear end objective in mind when they plan for mystery shopping but basic inputs on mystery shopper and intended behavior during the mystery shopping […]
Planning to conduct a primary market research study in India and are confused about how to conduct it? What are the things to keep in mind while conducting market research in India? Are you finding issues with your data due to the under-representation of sample coverage? In my market research career, I have received requests for a proposal (RFQ) for […]
