Are you engaging mystery shopper for your business management and customer service improvement activities? Have you briefed the agency conducting the mystery shopping adequately? Are you getting the desired results? I have observed clients have a clear end objective in mind when they plan for mystery shopping but basic inputs on mystery shopper and intended behavior during the mystery shopping […]
Planning to conduct a primary market research study in India and are confused about how to conduct it? What are the things to keep in mind while conducting market research in India? Are you finding issues with your data due to the under-representation of sample coverage? In my market research career, I have received requests for a proposal (RFQ) for […]
What is the difference between Traditional and Digital Marketing? How is Marketing Funnel in Digital marketing? What is Integrated Digital Marketing? Personal branding in the context of Digital marketing… A brief overview This article will be useful for bloggers, professionals, freelancers, mentors and entrepreneurs Why marketing is important? In a grocery retail store, we have various products. The store sells […]
Is your advertisement/communication for everyone? If yes, you are wasting your resources. Strategize your marketing efforts to attract the right audience. Marketing lays great emphasis on Buyer persona … to reach out to the right audience. Know more about Buyer persona. Buyer Persona Introduction to Ideal Customer When an organization starts a business, they have an imaginary buyer in their […]
