Global Market Research 2020 by ESOMAR, provides details of Top 50 Market research companies for 2019. Categorization of Market research companies by ESOMAR ESOMAR has categorised the companies into the following segments: Consulting Firm – It excludes services such as Business Process Optimization, IT/Technology integration or tax, accounting, and legal. Digital Data Analytics – Primarily Online Analytics or Web Analytics […]
What is the importance of sampling in research? What are the sampling methods? Sampling is a crucial and indispensable part of market research. This blog is to understand the importance of sample design in market research Introduction to sampling design You can study the entire population, which will be hard when the population is large. If there are only two […]
This blog is for those who would like to understand the types of market research. Market research can be primary or secondary research in nature Let’s take an example to understand these approaches. Suppose, you are planning to buy a new mobile. How do you go about it? You check online for new launches. You seek opinions from your friends. […]
Market research is used in multiple contexts. Are you aware of the various facets of market research? Read this article to know more about market research. This article will be useful for marketers, market research enthusiast, those looking to increase their awareness about this topic Marketing Introduction Market research is a term that is used very loosely. The role of […]
The blog is for those interested in understanding the performance of primary market research majors like Nielsen, Kantar, and Ipsos in 2020 and the trends post COVID’19. COVID’19 had a great impact on the business and the manner in which business will be conducted in the future. Let’s understand the performance of primary market research majors like Nielsen, Kantar, and […]
The electric 2-wheeler industry is in the nascent stage in India. Categorization of Electric two-wheeler (e2w) industry in India The electric two-wheeler industry can be categorized into: Less than 25km/hr – low-speed battery operated vehicles More than 25km/hr – high-speed battery operated vehicles The low-speed electric vehicle (less than 25km/hr) does not require registration and license whereas the high-speed electric […]
The FCB model framework has been used by media strategists in their marketing and advertising strategies. COVID has changed the media landscape and also some of the traditional methods of marketing. Let us have a look at the FCB model framework and the expected changes in marketing strategies. The micro model of marketing communications focuses on consumers’ specific responses to communications. […]
How proactive is your organization in conducting marketing research? Is your marketing research interventions timely or without forethought? This article delves into the practices in marketing research intervention. Some surveys are scheduled on-time while some happen after a considerable gap. Let’s understand this better Marketing research Marketing Research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative […]
Is your trade marketing strategy as you intended it to be? Are you able to call the shots or are dealers working on their terms? Trade marketing strategies need to be reviewed at regular intervals. It is essential to monitor the growth of your channel partners and leverage their knowledge. The article is for manufacturers/sellers of products that use Channel […]
Are your internal market intelligence reports unable to generate new ideas for B2B activities? Are you seeking fresh ideas? Conduct B2B market research to build your marketing strategies. This article is for those who are looking to conduct B2B market research to assesses market potential, understand b2b customers, supply partners, etc. I am sharing my experience in the consumer market […]
