What is primary and secondary market research?

This blog is for those who would like to understand the types of market research. Market research can be primary or secondary research in nature Let’s take an example to understand these approaches. Suppose, you are planning to buy a new mobile. How do you go about it? You check online for new launches. You seek opinions from your friends. […]

What is market research?

Market research is used in multiple contexts. Are you aware of the various facets of market research? Read this article to know more about market research. This article will be useful for marketers, market research enthusiast, those looking to increase their awareness about this topic Marketing Introduction Market research is a term that is used very loosely. The role of […]