Trends in Primary Market Research – 2021

The blog is for those interested in understanding the performance of primary market research majors like Nielsen, Kantar, and Ipsos in 2020 and the trends post COVID’19. COVID’19 had a great impact on the business and the manner in which business will be conducted in the future. Let’s understand the performance of primary market research majors like Nielsen, Kantar, and […]

Electric Two-wheeler industry – India

The electric 2-wheeler industry is in the nascent stage in India. Categorization of Electric two-wheeler (e2w) industry in India The electric two-wheeler industry can be categorized into: Less than 25km/hr – low-speed battery operated vehicles More than 25km/hr – high-speed battery operated vehicles The low-speed electric vehicle (less than 25km/hr) does not require registration and license whereas the high-speed electric […]