Is your trade marketing strategy as you intended it to be? Are you able to call the shots or are dealers working on their terms? Trade marketing strategies need to be reviewed at regular intervals. It is essential to monitor the growth of your channel partners and leverage their knowledge. The article is for manufacturers/sellers of products that use Channel […]
Are your internal market intelligence reports unable to generate new ideas for B2B activities? Are you seeking fresh ideas? Conduct B2B market research to build your marketing strategies. This article is for those who are looking to conduct B2B market research to assesses market potential, understand b2b customers, supply partners, etc. I am sharing my experience in the consumer market […]
Are you engaging mystery shopper for your business management and customer service improvement activities? Have you briefed the agency conducting the mystery shopping adequately? Are you getting the desired results? I have observed clients have a clear end objective in mind when they plan for mystery shopping but basic inputs on mystery shopper and intended behavior during the mystery shopping […]
Planning to conduct a primary market research study in India and are confused about how to conduct it? What are the things to keep in mind while conducting market research in India? Are you finding issues with your data due to the under-representation of sample coverage? In my market research career, I have received requests for a proposal (RFQ) for […]
